NIKE, Inc releases its fiscal 2007 to 2009 Corporate Responsibility (CR) report which outlines the next evolution of its CR strategy from a risk management, philanthropic and compliance model to a long-term strategy focused on innovation, collaboration, transparency and advocacy to prepare the company to thrive in a sustainable economy.
The company’s increased focus on Sustainable Business and Innovation (SB&I) will be more seamlessly integrated across Nike’s business strategies, creating a more sustainable approach aimed at providing greater returns to its business, communities, factory workers, consumers and the planet.
In an effort to further industry sustainability efforts, NIKE, Inc. released its Environmental Apparel Design Tool. Based on Nike’s Considered Design Index, the release of the tool aims to accelerate collaboration between companies, fast-track sustainable innovation and decrease the use of natural resources like oil and water.
Designed and built by Nike over seven years with a six million dollar investment, the software-based Environmental Apparel Design Tool helps designers to make real time choices that decrease the environmental impacts of their work.
Recognizing the decline of natural resources and the need to move to a low-carbon economy, the tool is a practical way to rate how apparel designs score in reducing waste and increasing the use of environmentally preferred materials while allowing the designers to make real time adjustments.
Nike is committed to open innovation and welcomes others building and improving on this tool.
“This tool is about making it simple for designers to make the most sustainable choices right at the start of the product creation process. Over the past four years it has proved to be invaluable at Nike and has helped us create products with a higher sustainability standard,” said Hannah Jones, Vice President of Nike Sustainable Business and Innovation.
“By releasing the tool we want others to improve on it and we hope to inspire further collaboration to create global industry standards for a level playing field, encourage widespread industry adoption of sustainable design practices and have more sustainable products available for the consumer.”
The Nike Air Native N7 is a performance shoe built to meet the specific foot shape and width needs of Native Americans. Profits from the Nike Air Native N7 shoe go to support the N7 Fund.
The Air Native N7 was first offered on November 1, 2007 and is currently being limited to Native American Wellness Centers throughout the United States only. If you have already contacted your local Native American Wellness center and they do not have an account with Nike, please pass along that center's contact information to us. We will provide that information to our Native American business manager.
Native Seventh Generation philosophy states that “In every deliberation we must consider the impact of our decision on the next seven generations”. For more than 10 years Nike has worked closely with Native American communities to provide support through product innovations specific to the needs of Native Americans and by providing grants to support sport programs through the N7 Fund.
Nike N7 shoes with the word Native in the title are designed to specialized fit needs of the Native American foot. In November 2009, Nike launched the N7 Collection, a selection of footwear for the general public. All profits from the N7 Collection go to support the N7 Fund.